Sundance

Hi

My latest changes to the way I manage my sites has been very simple but effective. It is amazing how small tweaks to CSS and adsense can completely alter your click-through rate (CTR).

People tend to ask for the formula for successful ads. Of course there is none - the number of factors involved in each individual site (colour scheme, font, topic, ad position etc) are far too great. What is important is just to spend some time looking at your site. Open pages of your site and see where your eyes naturally land.