Over my five years in the business of making money online I have learnt a few tricks. After much anxiety and trial and error, it would seem that the best revenue sources are in the field of affiliate marketing – where you send a customer to a site and get paid a commission. This is somewhat more effective than pay per click (PPC) which tends to bring in a steady stream of small money.
With affiliate marketing you do tend to have panic moments, when time goes by and you haven’t made any sales even though you have been sending your readers through (readers whose clicks would have made you revenue on PPC).
But fear not, my affiliate anxiety-busting tip of the day is to think about how you attract potential customers. After all, assuming your product is good it’s just a numbers game: send the customers and the sales will come.
The important question is why should customers come to your site before they go to the main sales page? What is in it for them? And the answer is added value. The point is to pre-sell and to ad value probably by answering questions or allaying fears or anxiety they might have about buying the product.
The most common questions that potential customers want to know are “Is this a scam?” and “Does it work?”. If you can answer one of those questions then you are likely to attract readers and convert sales. Of course this only works if you can give positive answers because you feel genuinely enthusiastic about the product.
In a post on another blog recently there was an article entitled Panic Away Review. This post did some clever things:
It offered to review the product and therefore answer the two important questions (is it a scam? does it work?).
It offered impartial advice to the panic attack sufferer that might be interested in buying the product.
It gave negative as well as positive opinions, which increases customer confidence: people know that nothing is perfect and that if it seems to be too good to be true it probably is.
It offered an alternative product so sales could still be made from those potential customers who read the review and decided against Panic Away.
You might read it and think the post isn’t that good, but you don’t want it to be so good people spend too much time on it. You want people to absorb the information quickly and then click through on one of the affiliate links provided.
If you have nay further tips or comments to drop me a line below!